MW Brands

Distribution and Importation Company improves efficiency and decision making with more sophisticated reporting. The UK’s leading canned fish brand increased productivity by 200% by using Microsoft Dynamics NAV.

The Business Need/Challenge

When MW Brands broke away from the H.J. Heinz Company, they inherited a dated and expensive IT infrastructure. The existing systems were unable to support their supply chain requirements or future plans for expansion. In order to remain profitable and competitive, there was an immediate need for a more affordable ERP solution.

In addition, the management team needed to be able to view the performance and productivity of the company at any given time, allowing them to make critical business decisions. In turn, this would result in an increase of activities that would create more opportunities for marketing.

The Solution

MW Brands, broke from the norm of other leading corporations and avoided the temptation to buy a large-scale ERP, the size and complexity of which would have involved heavy cap-ex and ongoing future investment, posing a potential risk for the size of the company they had acquired. The new system needed to be cost-effective but still capable of maintaining a high level of service to customers. It also had to provide more flexibility, respond faster to increased productivity, and integrate with existing systems.

MW Brands went through a rigorous ERP selection process before selecting Microsoft Dynamics NAV from Evo-Soft as the core ERP system.

The Benefits